Nine things you can actually buy.
Productised consulting for the moments most teams find themselves in. Each one is a defined output, a defined timeline and a defined price, named before the work starts. No “let us scope you” forms and no open-ended day rates.
A Set Piece is a fixed-scope, fixed-price consulting engagement from Product Pieces with a named deliverable and a named timeline. There are nine, from The Sanity Check at £3,500 to The MVP at £18,000, covering roadmapping, prototyping, UI design, MVP scoping, backlog, quality, contract review, coaching and independent build assurance. The price is agreed upfront, maps cleanly to a purchase order, and does not move unless the scope changes in writing.
The nine, and what each one leaves behind.
Not a Set Piece, but on the same ladder.
Two of the most-used things here are not Set Pieces at all. The Diagnostic is free and takes twenty minutes, and it exists to work out which of the nine you need, including when the answer is none of them. Founder Sessions are £150 an hour for founders building the product themselves, where the need is judgement rather than a deliverable.
At the other end, the Fractional CPO is ongoing rather than fixed scope: senior product ownership one or two days a week from £2,000 a month, equity-friendly on qualifying engagements. The whole ladder and every price is published on one page.
How a Set Piece actually runs.
- Scope agreed and priced before anything starts. You know the number, the deliverable and the end date before you commit to any of them.
- Senior day one. The person in the room is the person doing the work. No graduates learning on your time and no junior hand-off after the pitch.
- One accountable owner. Where a partner delivers part of it, engineering through Atomise or brand through CGL Agency, Product Pieces stays accountable for the whole thing.
- It ends. A Set Piece finishes and leaves you with the output. There is no rolling engagement unless you ask for one.
- It can end in a no. A Quality Review that says do not ship, or a Sanity Check that says do not sign, has done its job.
Questions about Set Pieces.
What is a Set Piece?
A Set Piece is a productised consulting engagement with a defined output, a defined timeline and a defined price, named before the work starts. There are nine, from The Sanity Check at £3,500 to The MVP at £18,000. You buy the outcome rather than a number of days, and the price does not move unless the scope changes in writing.
How is this different from hiring a consultant by the day?
A day rate buys you time and leaves the risk of how much time with you. A Set Piece buys a specific finished thing and puts that risk on Product Pieces. Day rates do exist here, £950 to £2,000 for senior people, but they are for ongoing work rather than for a defined deliverable.
Which Set Piece do I need?
That is what the free Diagnostic is for: twenty minutes, no fee, and it can end with a recommendation to buy nothing. As a rough guide, before a contract is signed start with The Scope or The Sanity Check; during a build that worries you, the Build Assurance Review; before building at all, The Prototype or The MVP.
Can Set Pieces be combined?
Yes, and they often are, usually in sequence rather than at once. A common path is The Prototype, then The MVP, then ongoing product ownership. Each is still priced and delivered as its own piece, so you can stop after any of them.
Who actually does the work?
The person in the room is the person doing the work. Six Pieces are delivered by the in-house bench and six through named partners, engineering through Atomise and brand through CGL Agency among them, with Product Pieces remaining the one accountable owner across all of it.
What if the Set Piece finds that I should not proceed?
Then it has done its job and it was the cheapest money you spent that year. A Quality Review that says do not ship, or a Sanity Check that says do not sign, saves more than it costs. That outcome is not a failed engagement.
Which one do you actually need?
Twenty minutes, free, and it can end with a recommendation to buy nothing at all. That happens often enough to be worth saying out loud.
Take the free Diagnostic