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The Founder's Scorecard · free

How solid is your startup, really?

Ten fundamentals decide whether a startup compounds into a business or quietly runs out of road. Score yours honestly, and get tailored suggestions on where to focus next. It takes about five minutes.

Built by Alex Feltwell, who led the £10m Fidelity programme at Bravura (the UK's largest wealth migration) and founded Atomise, the UK's number one company on the Clutch 100 in 2025. It's the read he gives founders before they spend money they don't have.

How it works

Rate your startup on each of the ten, from 1 (not there yet) to 5 (nailed it). Every one shows you what a 1–2, a 3 and a 4–5 look like, with an example, so you can be honest with yourself. When you are done, you get your score, your single biggest risk, and a focused set of suggestions on what to work on first. Be candid: this is most useful when you mark yourself down. Nothing is sent anywhere until you choose to, and your progress is saved on this device so you can come back to it.

1 Not there yet 2 3 Halfway 4 5 Nailed it
The ten fundamentals
Each one shows what a 1–2, a 3 and a 4–5 look like, so it isn't just a gut feel.
One more, if you have network effects
Your score
0 / 50
What you're getting right.
Where to focus next.
Your lowest scores, with one concrete move for each.

You won't have much runway. Check in again soon.

At this stage things change fast, so it's worth re-scoring in a couple of weeks to see if you've moved. Drop a reminder in your calendar and come back to it. Your answers are saved on this device.

Add to Google Calendar

Want a fuller report and a second opinion?

Leave your details and we'll send you a deeper, personalised breakdown of your scorecard, with specific feedback on where to focus and what to do next. If your foundations look strong, or look like they'd benefit from a hand, someone from Product Pieces may follow up. No spam, no obligation.

We'll only use this to send your report and, if it's a fit, to reach out. No spam, unsubscribe any time. See our privacy policy.

About this tool

What the Scorecard does.

Answer for your company against ten fundamentals, from the problem and the buyer through to evidence, team and money, and it scores each one and names the single biggest risk you are carrying right now. Not a list of everything that could be better. The one thing to fix first, and a prompt to score again in fourteen days so you can see whether it moved.

Who it is for. Founders between an idea and a Series A who want an outside read without booking a call, and teams who suspect they are busy on the wrong thing.

What it will not do. It cannot grade you against your market or see what is really happening in your company. It is a structured self-assessment, and it is only as honest as the answers you give it.

How long does it take?
A few minutes. If a question takes you more than a moment, that hesitation is usually the finding.
Why does it only give me one risk?
Because a list of ten problems is a way of doing none of them. The whole point of the exercise is to leave with one thing to fix and a date to re-check it.
What if I disagree with the result?
Argue with it. The score is a prompt, not a verdict, and a founder who can say precisely why the tool is wrong about their company has done the thinking the tool was there to force.
Product Pieces · Senior product, by the piece. productpieces.io
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