Product Pieces shaped the propositional offering for a Saudi investment fund's planned wealth-management app, defining what it was, who it served and how it should work. From there it built the costs to underpin the decision to invest. Delivered by our founder, a Toptal Top 3% product manager.
The brief.
A Saudi investment fund wanted to create a wealth-management app. They had capital and intent; what they didn't yet have was a defined product. The ask was to shape the propositional offering, what it might look like, and to begin building out the build costs that would underpin it.
The challenge.
Investing into a product idea without a shaped proposition is how funds spend a lot to learn what they should have defined first. The fund needed the offering shaped: the client it served, the value it delivered, how it differentiated. And it needed a credible cost base, before committing serious investment.
What we delivered.
A shaped proposition: the target client, the offering, and how it should sit in the market. Alongside it, an initial build-cost model to underpin the investment case — turning intent into a defined product and a defensible number to plan against.
The result.
The fund moved from "we want to build a wealth app" to a defined proposition with costs behind it. A basis to invest on evidence and shape, rather than on a hunch.